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Industry Partners

Virginia Hospitality Industry Partner Members

The following hospitality industry partners have demonstrated their commitment to the members of the Bed and Breakfast Association of Virginia by joining our association. We thank them for their continued support and for helping us make the Virginia Hospitality Industry diverse, helpful, and with the common goal of making vacations to Virginia fantastic.


Bath & Body

Loaded Goat Homestead
Lynda Parham
Loaded Goat Homestead is an eco-friendly, family owned business whose mission is to clean the planet’s inhabitants without making the planet dirty. The products we offer are good for your skin, comforting to use and are conscientiously created with only the finest natural ingredients available. Our products are truly special and we are confident that you will be delighted by them.

Food Specialties

Carolyn Herbert
757-870-8085 |  
Herbert's produces non-alcoholic wine jellies, herb dips, peanut butters and hot cocoa mix. Our goal is to provide local entities with a high-quality product with personalized labeling for an exceptional food experience. Feel free to visit our website at for additional information.


Logoware & Accessories

Lake Pointe Powered by PROforma
Brantley and Larry Burris
1-800-706-0870 |

Custom logo items for your inn, including Robes, Shirts, Caps, Mugs, Wine Glasses, Ink pens, Note Pads, Laundry Bags, Room Directory Binders,Key Tags, Water Bottles, Umbrellas, LogoMats, and much more, call for assistance.

Inn Brokers

Peter Scherman
The B&B Team, Inn Consultants and Brokers has been working with innkeepers across the country since 1993. Based in Virginia, we have a special affinity for Virginia innkeepers. If you want to understand your position in the marketplace, want to grow your business, are thinking of selling your inn, or are considering entering the Innkeeping industry, please contact us. We are here for you!  

TMG, Inc - Virginia Inn Brokers
Pete Holladay
TMG, Inc - Virginia Inn Brokers

“Pete” Holladay has worked as an inn broker for over 20 years. Owning and operating The Holladay House with his wife for 12 years has given Pete unique insight into the B&B real estate market. TMG, Inc. – Virginia Inn Brokers has participated in the transfer of over 50 B&Bs and Country Inns in Virginia alone! Pete is also a founder of the Bed and Breakfast Association of Virginia and served a five-year term as president of the association.


Interim Innkeepers

Inn Reflection of You - Innsitting Your Way

Grant & Beth Robinson

We named our business “Inn Reflection of You” knowing, as former Innkeepers, how difficult it is to find someone that reflects your dedication, tender loving care and the special touch which makes your Bed & Breakfast a memorable experience. Our Inn won TripAdvisor® 2015 Travelers Choice Award, Service Excellence Award and multiple Certificate of Excellence Awards.  We will take care of your Inn as if it were our own with great pride, enthusiasm and attention to detail.  It is our goal to ensure that you have a worry free escape for that much deserved break. 

Insurance For B&B Owners

Vaughan Alexander
Alexander Insurance is a local, family owned business, with an experienced and dedicated staff. For three generations, the Alexander family has served our community and built relationships based on mutual trust and service. Alexander started in the insurance business in 1954, the Alexander family has been committed to providing quality insurance coverage that meets your needs, while saving you money.


Specialized Insurance Services, Inc.

Neal Gorman, CIC
Charlottesville 434-529-6000 | Chesapeake 757-410-5800

Public Relations 


Stephanie A. Smith
Christiansburg, VA  |  847-691-6242 |

SASC is an award-winning Virginia-based public relations agency helping innkeepers gain earned exposure for their property and communicate the unique qualities offered. Services include, but are not limited to, website content, social media strategy, experience audits, media exposure, and brand awareness. SASC offers a free 1-hour strategy call for all Stay VA partners.