Industry Partners

Virginia Hospitality Industry Partner Members

The following hospitality industry partners have demonstrated their commitment to the members of the Bed and Breakfast Association of Virginia by joining our association. We thank them for their continued support and for helping us make the Virginia Hospitality Industry diverse, helpful, and with the common goal of making vacations to Virginia fantastic.

B&B Associations

ALP
Sarah Gazi
207-357-6800
ceo@alplodging.org https://www.alplodging.org/
ALP is a non-profit organization established by our members to enhance the small independent hospitality industry. As an organization, ALP will lead the charge to elevate the awareness and importance of independent small lodging owners by providing collaborative networking opportunities, strong advocacy efforts on issues critical to the B&B industry, compelling professional development opportunities and promoting progressive business practices.

Select Registry
Darlene Blankenship
828-630-0313
darlene@selectregistry.com https://selectregistry.com/
Defining excellence in craft lodging, Select Registry properties shore a passion for exceptional hospitality, a commitment to personalized service, and an appreciation for local experiences and culture. Encompassing a diverse portfolio of boutique hotels. bed and breakfasts, inns, lodges and luxury cabins, you will encounter hundreds of Select Registry member properties across North America. Membership comes with the Select Registry Certification, which has been trusted by millions of travelers for more than 50 years. Select Registry’s legendary quality standards give qualifying members the opportunity to join our finely curated portfolio and reach a growing number of discerning travelers searching for authentic accommodations, exceptional experiences, and personalized service.

Bath Products

Turkish Towel Company
Paula Register
904-966-7199
pregister@turkishtowelcompany.com https://turkishtowelcompany.com/
The Turkish Towel Company manufactures beautifully crafted luxury towels and robes with the highest quality Turkish cotton made especially for the lodging industry.

Cleaning Products

Credit Card Services

Casablanca Payments
Wynn Salisch
203-253-7259
wynn@casablanca-ventures.com https://www.mpiprocessing.com/wynn-salisch-casablanca-payments/
Casablanca Payments provides savings, education, analyses, and technology solutions in payment processing and cybersecurity to help innkeepers save money, improve their operations, and safeguard their data. Founded by a veteran innkeeper, the company is laser-focused on providing exceptional service, maximum transparency and guaranteed savings. Best of all, Casablanca’s help is always completely free and without obligation.

Guest Experience Solutions

Frictionless Guest App
Steve Short
888-827-0635
sshort@frictionlessguest.com https://www.frictionlessguest.com/
The Frictionless Guest App acts as a digital concierge that helps guests live like locals while visiting. It gives property owners the ability to provide their guests with authentic information on “unique” local places to eat, shop and play and then some. Using the app saves time, reduces repeat questions and ensures guests have a phenomenal visit off property. The ease and convenience of the app creates fantastic memories that equate to return visits!

Touch Stay
Tyann Marcink
636-584-3864
tyann@touchstay.com https://touchstay.com/
Our software aims to make guests’ stays more relaxed and more informed. Using Touch Stay, innkeepers can create beautiful digital welcome books that provide guests everything they need to know about the property and surrounding area. We are what your guests want and you need. Place everything your guests will ever need to know before and during their stay just a click away in your Touch Stay app. Completely customized to your brand. Share insider tips and supply practical information with easy and intuitive navigation. Our mobile web app packages your content in an easy and beautiful form. You then share your guest welcome book by sending guests a link. They don’t need to sign up or download an app, and it’s accessible on every device. #makesguestshappy

Inn Brokers

The B&B Team
Eben Viens & Marilyn Bushnell
802-380-7312
eben@innpartners.com https://bbteam.com/
If you want to purchase a bed and breakfast inn, learn about starting a bed and breakfast, or you are an innkeeper looking to sell your inn or grow your business, we want to talk to you about our inn broker and consulting services.

Hoover & Co, LLC.
Chase Hoover
540-943-2888
chase@hoover-co.com https://www.hoover-co.com
Hoover & Co Real Estate provides high quality representation for investors, sellers, commercial and hospitality properties. As a real estate broker specializing in Virginia hospitality properties, I tell every client who purchases a B&B, inn, motel, etc. about Stay VA and encourage them to join.

Virginia Inn Brokers
Pete Holladay
434-981-5680
tmg@virginiainnbroker.com https://VirginiaInnBroker.com
Assisting Buyers and Sellers in the transfer of B&B’s and Country Inns and other lodging properties.

Insurance Services

Alexander Insurance Agency
Vaughan Alexander
804-730-8323
vaughan@alexanderins.com www.alexanderins.com
Alexander Insurance is a local, family owned business, with an experienced and dedicated staff. For three generations, the Alexander family has served our community and built relationships based on mutual trust and service. Alexander started in the insurance business in 1954, the Alexander family has been committed to providing quality insurance coverage that meets your needs, while saving you money.

Insurance Services United
Tad Shirey & Amy Greenplate
717-854-4043
amy@insuranceservicesunited.com https://insuranceservicesunited.com/
We provide B&B insurance that protects your amazing property. The policy also provides liability coverage for your business and for you personally, all rolled in to 1 policy. ISU currently insures over 125 B&B’s and we are licensed to issue insurance in Pennsylvania, Delaware, Maryland, Virginia, and Ohio. In addition, we are able to provide coverage for auto, health, and life insurance, to take care of your other needs.

TravelSafe Insurance
Debbie Hole
800-523--8020 x 3033
debbie@travelsafe.com https://travelsafe.com/
Our Company has become the gold standard in travel insurance products through innovation, experience, and excellent customer service. Since 1971, we have marketed and administered some of the most comprehensive policies available in the industry and are leading the way in developing new solutions for the insurance needs for individuals, groups, and families by offering travel protection insurance throughout the United States and Canada. One of our claims to fame was the introduction of the “Cancel for Any Reason” benefit that we introduced to the travel industry in 2008.

Interim Innkeepers

A Perfect Innsitter
Gail Kyle
540-742-9664
aperfectinnsitter@gmail.com https://aperfectinnsitter.com/
As an interim innkeeper, with over 21 years of innkeeping experience, my goal is to provide innkeepers with peace of mind that you have left your business in good hands while you are away. While no one can actually take your place, I try my best to keep your business running the same to ensure your guests leave with a smile.

Inn Reflection of You
Beth & Grant Robinson
530-919-2224
contact@innreflection.com https://www.innreflection.com/
As previous owners/ Innkeepers, we realize the importance of guest satisfaction and paying attention to detail to ensure that every guest enjoys an unforgettable experience they will treasure forever. We strive to ensure you have a worry-free escape on that much-deserved break. Our Inn was named one of the top 25 Bed & Breakfasts in the United States by TripAdvisor® in 2015. Since selling our Inn, we have been providing services as Interim Innkeepers on the east coast for the past five years. We have managed large Inns and boutique Bed and Breakfasts covering a vast array of venues, including weddings, wineries-vineyards, and restaurants. We are accomplished in preparing three-course gourmet breakfasts. We love to interact with guests and are astute at discerning the guest’s needs. Owners return to our 5-star reviews and have referred to us as “The Dynamic Duo.” We are ServSafe® Manager & Allergen Certified. Organizational involvement includes Beth’s current service as ALP Advocacy Chair and Board of Director.

Linens/Towels/Textiles

InnStyle
Lorinda Taylor
267-354-6020
lorinda@innstyle.com https://www.innstyle.com/
InnStyle is an innkeeper’s complete resource for all bedding, bath and guest room needs. We supply everything from mattresses, bedding and room accessories to towels, bath accessories and dining linens.

J & S International
Jay Sethi
732-412-7576
sethiall166@gmail.com
Our story is “From Cancer Research Doctor to Rugs and Pillows.” These Rugs and Pillows are produced in Kashmir Valley in Himalayas, India. Jay’s passion is to showcase the embroidered hand-made art in the US and to support artisans in Kashmir.

Stray Cat Studio Gift Shop
Renee Suhr
724-494-9347
straycatartsdesign@gmail.com https://www.straycatarts.com/
Stray Cat Studio is a small pottery with a big heart! We take the story of your B&B and combine that with your branding to create a one-of-a-kind handmade custom mug for your guests to enjoy or take home. We are a Pennsylvania company and even our clay is sourced locally. Everything is truly handmade by our team of artists.

Royal River Trading, LLC
Patricia Croston
207-632-6831
pcroston@rrtmaine.com https://www.royalrivertrading.com/
As the exclusive wholesaler of Cuddledown, Royal River Trading proudly supplies the finest bedding and bath products to inns, hotels, and resorts nationwide. Guests remember a great night’s sleep. Our products combine quality and durability with the soft coziness that guests love. We make our products with premium raw materials, expert craftsmanship, and time-honored techniques. And we’re here to support you with a dedicated team that knows the business. Reimagine hospitality with Cuddledown.

Reservation Systems

Innkeeper’s Advantage
Cindy Bachmann
724-933-3330
sales@innkeepersadvantage.com https://www.innkeepersadvantage.com/
Book more guests directly through any page of your custom designed Website. Guests find you on AMP mobile devices, search engines, marketing channels like Booking.com Expedia, and TripAdvisor. Our systems have been working 100% online (AKA "The Cloud") since 2007. Get the latest in Web design, booking technology, and support with our one-stop-shop.

ResNexus
Travis Orton
801-742-5574
torton@resnexus.com https://www.resnexus.com/
ResNexus is professional grade property management software for any business operating a reservation system. If you rent, lease or schedule business assets, ResNexus can help you run your business effectively.

rezStream
Sales Representative
866-360-8210
sales@rezStream.com https://www.rezstream.com/
rezStream offers: reservation software; online booking engine; lodging websites; and digital marketing to independent hotels, motels, B&Bs, inns, resorts, vacation rentals, and other lodging types. By using one or all of these services, rezStream empowers property owners with a Suite of Lodging Solutions and superior and personalized service that keeps you close to your guests. Our easy-to-user solutions provide a great value for any size and/or type of property looking to grow revenue and simplify operations. rezStream has over two decades of lodging industry experience, having served 1000s of properties in the US with reservation software and marketing services. We are passionate about making better lodging simplified. Bring automation to life, find more guests online, and generate more bookings with rezStream.

TakeUp
Tim Kolman
651-592-0631
tim@takeup.ai https://www.takeup.ai/
TakeUp is a high impact adaptive price optimization platform that combines the power of machine learning with proven human expertise to maximize revenue. TakeUp is a modern revenue management platform powered by AI and ML. TakeUp is designed specifically for innkeepers and owner-operators of bed & breakfasts, small inns and independent boutiques. Our AI collects data and measures demand for your property, allowing it to optimize rates and increase revenue.

ThinkReservations
Sales Representative
877-736-4195
sales@thinkreservations.com https://www.thinkreservations.com/
ThinkReservations provides a fast, professional, and comprehensive property management platform for your business. With a unique ecosystem of proven business management solutions, integrated payment processing, best-in-class support, and direct connectivity with channels such as Booking.com, Expedia, TripAdvisor, BedandBreakfast.com, and Airbnb, we're dedicated to giving you the tools to make your business more profitable and productive. Are you ready to upgrade to ThinkReservations?

Tea, Coffee & Food Services

Ahmad Tea USA
Shadi Afshar
281-476-4832
shadi@ahmadteausa.com https://ahmadteausa.com/
Ahmad Tea, having started as a small tea shop in Hamshire England, is now one of the leading tea brands, sipped and enjoyed in over 90 countries. Although a global brand, Ahmad Tea is still family-owned and run with a small team headquartered in Virginia. You can find a large assortment of classic flavors, like English Breakfast and Earl Grey, to their more unique flavors, like Mango Magic black tea and the exotic Mango Lychee green tea. With over 100 different blends, there is a tea for everyone.

Utility Saving Products

Samson Shower Systems LLC
Craig Steele
817-691-1238
craig@samsonshower.com https://samsonshower.com/
Here at Samson Shower Systems, we have taken a holistic approach to our shower solutions. From the initial design concept, we have focused on the entire product lifecycle and ecological impact to ensure we are part of the global natural resource solution and not the problem. Our products use advanced engineering to optimize resource consumption, provide users with a shower experience they want to tell others about and focus on reuse / recycling in lieu of creating landfill waste. We have designed and developed a water savings shower head that is fully-recyclable and made from a corrosion resistant aerospace-grade aluminum metal material. Our design is based on simplicity and low maintenance, while providing customizable options to coordinate with other bathroom fixtures. Our product allows infinite water pattern adjustments, tailored to individual needs. We not only save families and businesses money, but we help save the world from depleting precious natural resources. Our patent-pending design uses 1.5 gallons of water per minute, boosts the water pressure to provide a high pressure shower experience, and our New2U program allows users the ability prevent waste and conserve natural resources.

Website Design & Marketing

Acorn Marketing
Marty Etzel
202-468-1490
marty@acorn-is.com https://acorn-is.com/
Acorn Marketing specializes in bed and breakfast website design as well as inn and boutique hotel marketing. Most of our staff are veteran bed and breakfast owners, so we know the challenges innkeepers face and how difficult it can be to effectively market your small lodging business. We build fast, responsive websites proven to increase your traffic. Our marketing services are a data drive process where we work with you to identify your best options to increase awareness and turn lookers into bookers. Let us put our expertise to work for you. We only serve small hospitality properties like you. We have over 350 satisfied customers, give us a try!

Innkeeper’s Advantage
Cindy Bachmann
724-933-3330
sales@innkeepersadvantage.com https://www.innkeepersadvantage.com/
Book more guests directly through any page of your custom designed Website. Guests find you on AMP mobile devices, search engines, marketing channels like Booking.com Expedia, and TripAdvisor. Our systems have been working 100% online (AKA “The Cloud”) since 2007. Get the latest in Web design, booking technology, and support with our one-stop-shop.
Website Design & Marketing

InsideOut Solutions
Pat McCauley
360-683-5774
pat@insideout.com https://insideout.com/
InsideOut Solutions, founded in 1985, is a destination marketing firm offering Web, Print and Marketing Services to the hospitality industry. InsideOut has created and implemented dynamic digital marketing programs for hundreds of clients in the US, Canada, and Mexico. Our expertise is in connecting you with your guests. We are leaders in the destination marketing industry because of our ability to provide customized engaging solutions for small family owned Bed & Breakfasts to large Inns and Resorts. Our experience is reflected in our commitment to excellence, from the beginning to end, in every one of our working relationships. We complete an extensive analysis of each client’s needs to design a uniquely tailored digital plan of action. Meticulous quality control assures that specific goals coincide perfectly with client needs. Our goal is always to not only reach, but also go beyond, our client’s expectations. We are home based in Sequim, Washington and have been developing websites for 27 years. We currently have 400+ clients including Bed & Breakfasts, Inns, Chamber of Commerces, and Dude Ranches.

Logan Marketing
Jeff Logan
360-808-7452
jeff@loganmarketing.com https://loganmarketing.com/
As a team, Logan Marketing has well over 30 years experience designing websites and building a successful online presence for busineesses. In the modern day and age, having an online presence is an essential business component. We’re the experts that will get you there. We stay on top of new trends so you can focus on running your business. We have an excellent design team that can put the latest responsive web designs to use for you. If you’re looking to take your business to the next level, contact us today.

rezStream
Sales Representative
866-360-8210
sales@rezStream.com https://www.rezstream.com/
rezStream offers: reservation software; online booking engine; lodging websites; and digital marketing to independent hotels, motels, B&Bs, inns, resorts, vacation rentals, and other lodging types. By using one or all of these services, rezStream empowers property owners with a Suite of Lodging Solutions and superior and personalized service that keeps you close to your guests. Our easy-to-user solutions provide a great value for any size and/or type of property looking to grow revenue and simplify operations. rezStream has over two decades of lodging industry experience, having served 1000s of properties in the US with reservation software and marketing services. We are passionate about making better lodging simplified. Bring automation to life, find more guests online, and generate more bookings with rezStream.